TikTok Trends↗
TikTok's summer challenge is turning every trip into a mini blockbuster
From coastlines to city rooftops, one phone and one 15-second sound are giving summer a shared rhythm.
LIVE / 07.28.2025
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01 / EDITOR'S PICK
Editor's picks
The stories shaping the feed.
Less scrolling. More signal.
YouTube Culture▶
YouTube's creator report says long-form is back — and community is the new growth loop
From podcast-style interviews to behind-the-scenes docs, audiences are making room for content with a point of view.
Hulu / FX↗
The Bear returns: a loud, tender fourth season about kitchens, family and growing up
The new season pushes deeper into the pressure cooker of the restaurant — and closer to its characters' ambition.
Apple Music▶
Apple Music's summer sound map runs from Afrobeats to bedroom pop
Young listeners are reaching for looser, more intimate sounds to put a soft-focus filter on the heat.
The Verge↗
From frontier models to tiny devices: 5 AI interfaces to watch this year
AI is leaving the chat window for earbuds, glasses and everyday workflows. The real shift may be the one you barely notice.
Pinterest Predicts▶
Pinterest's latest report puts nostalgic travel and low-saturation living in focus
As information speeds up, people are using texture, color and slower rituals to bring feeling back into daily life.
02 / TRENDING NOW
Right now
A live read on what's moving across YouTube, TikTok, Netflix, Reddit and beyond.
See the full chart ↗01
The Summer I Turned PrettyPrime Video
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KPop Demon HuntersNetflix
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GoldenTikTok Sound
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AI glassesReddit
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Weekend resetPinterest
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